At LE RUB, we've always believed that sunscreen should feel as good on your skin as your favorite skincare. It must nourish your skin, not just shield it. It should be something you actually want to wear every single day - not just something you put up with because you have to.
Since we launched, one of the most common requests we've received is:
"Can you make an SPF50?"
And honestly? We didn’t want to rush it. Higher mineral SPF formulas can easily start to feel chalky and heavy on the skin. We wanted to do things differently. To do it right.
Today, we're so excited to finally share the first launches of our SPF50 range:
Everyday Sunscreen SPF50 Face and All-Day Sunscreen SPF50 Body.
(And yes, more SPF50 products are coming soon for summer.)
Here's a look behind the scenes of why these new formulas are special (and how we made them).
Why SPF50?
First, let’s clear something up: SPF50 doesn't mean you can stay in the sun 50 times longer without burning. SPF50 blocks about 98% of UVB rays, while SPF30 blocks around 97%. The difference might sound small, but if you’re spending a lot of time outdoors that extra protection matters.
That’s why we created our SPF50s to feel breathable and beautiful on the skin - without the heaviness or white cast you might expect from traditional mineral sunscreens. During formulation, we focused on skin-loving ingredients that not only protect but also nourish, leaving your skin with a fresh, glowy (never greasy) finish.
Everyday Sunscreen SPF50: High Protection Meets Everyday Wear
Our new Everyday Sunscreen SPF50 is designed to slot seamlessly into your daily routine; it even doubles as your moisturiser. With encapsulated vitamin C, it protects in the moment and helps in the long run with hyperpigmentation, sun spots, and post-acne marks. It’s also packed with antioxidants to support your skin’s natural defences (a big yes for city living). The creamy texture melts in effortlessly, leaving a glowy, blurred finish that wears beautifully on its own or under makeup (if you wear it!).
We use a non-nano zinc oxide dispersion made in Italy, specially developed to apply smoothly. It gives broad-spectrum mineral protection without the dreaded white cast.
And because sunscreen should also be skincare, we packed this formula with ingredients your skin will love:
◉ Encapsulated Vitamin C to brighten and defend against free radical damage (without the instability issues that usually come with vitamin C).
◉ Hyaluronic Acid to plump and hydrate.
◉ Chamomile Extract to calm redness and irritation.
◉ Grape Ferment Extract, a patented active that helps your skin maintain its natural Vitamin D pathways—even when you're wearing sunscreen.
It’s safe for sensitive skin, it's fragrance-free, water-resistant, and it’s a joy to use daily, whether you wear makeup or not.
All-Day Sunscreen SPF50 Body: Built for Real Life
Our All-Day Sunscreen SPF50 Body is built for beach days, hikes, bike rides, and everything in between. Think glowy, hydrating, and water-resistant, but still elegant enough that you’ll want to wear it even if you’re just sitting at a café in the sun.
Just like our All-Day Sunscreen SPF30, it uses the same non-nano zinc oxide dispersion for sheer, even coverage. The natural fragrance is subtle but transportive. Fresh, sun-warmed, and reminiscent of Mediterranean summers. It’s sunscreen you’ll actually look forward to putting on.
We also added:
◉ Carrot Juice, rich in beta-carotene, to help support skin repair and antioxidant defense.
◉ Vitamin E to nourish and protect.
◉ Grape Ferment Extract to keep your skin barrier strong and resilient.
This formula was designed to hold up through movement, sweat, and swims without ever feeling greasy or sticky.
How to Choose Between Our SPF30 and SPF50 Formulas
Both our SPF30 and SPF50 sunscreens are crafted with the same commitment to high-quality mineral protection, but each offers a slightly different experience depending on your skin’s needs.
◉ Everyday SPF30: Lightweight, fast-absorbing, ideal for normal, and combination to oily skin. Natural to semi-matte finish.
◉ Everyday SPF50: Richer, more hydrating, recommended for normal to dry skin. Boosted with encapsulated vitamin C for added antioxidant protection. Glowy and lightly blurring finish.
◉ All-Day SPF30: Lightweight body protection for everyday use. Smooth, non-sticky finish.
◉ All-Day SPF50: Slightly more nourishing, perfect for longer sun exposure days or those seeking extra hydration.
Welcome to the Good Life
Our dermatologist-approved formulas are vegan, cruelty-free, and made for every kind of skin - every type, tone, and need is welcome here. Crafted in Italy with sustainably sourced ingredients and eco-conscious packaging, because protecting your skin shouldn’t come at the planet’s expense.
We believe sunscreen is the most important step in any skincare routine, and that it deserves the same level of care and craftsmanship as your favourite serums or creams. Daily use is the simplest way to future-proof your skin: think fewer lines, firmer texture, and a natural, lasting glow.
That’s what the new SPF50 range is about: protection that feels luxurious, skincare that shields and strengthens, and formulas that make you excited to apply (and reapply) every day.
We can’t wait for you to try them.
☀️
Raf & Kim